Ethnic marketing: theory, practice and entrepreneurship

- Pires, Guilherme D., Stanton, John

Ethnic marketing: culturally sensitive theory and practice

- Pires, Guilherme D., Stanton, John

Revisiting ethnic marketing ethics

- Pires, Guilherme D., Stanton, John

Determinants of Indian sub-continent officer-seafarer retention in the shipping industry

- De Silva, Ruanthi, Stanton, Patricia, Stanton, John

Revisiting the substantiality criterion: from ethnic marketing to market segmentation

- Pires, Guilherme D., Stanton, John, Stanton, Patricia

The concept of internationalization and its relevance to small and medium service enterprises (SMSEs)

- Stanton, John, Stanton, Patricia

Assessing connectivity in ICT-driven consumer empowerment

- Pires, Guilherme, Rita, Paulo, Stanton, John

Assessing relevancy of ICT driven consumer empowerment for business

- Pires, Guilherme, Rita, Paulo, Stanton, John

The importance of managing intellectual capital in retaining officer-seafarers

- De Silva, Ruanthi, Stanton, Patricia, Stanton, John

The interaction of foreign direct investment with electronic commerce in less developed countries

- Pires, Guilherme D., Stanton, John, Salavrakos, Ioannis-Dionysios

Consumer empowerment: a conceptual process model

- Pires, Guilherme, Stanton, John

Need for a linked-emic approach in domestic marketing

- Stanton, John, Pires, Guilherme D.

Revisiting the substantiality test: from ethnic marketing to market segmentation

- Pires, Guilherme D., Stanton, John

Cross-cultural issues in domestic ethnic marketing: an approach to address a research gap

- Stanton, John, Pires, Guilherme

Marketing issues in healthcare research

- Pires, Guilherme, Stanton, John

The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance

- Gordon, Tsui Luen On, Pires, Guilherme, Stanton, John

The relevance of minority ethnic groups for marketing: a research framework

- Pires, Guilherme, Stanton, John, Stanton, Patricia

Macro issues in electronic commerce and foreign direct investment

- Pires, Guilherme, Stanton, John

The internet, consumer empowerment and marketing strategies

- Pires, Guilherme D., Stanton, John, Rita, Paulo

Influences on the perceived risk of purchasing online

- Pires, Guilherme, Stanton, John, Eckford, Andrew